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Two-Day T.U.S.K. Customer Engagement Sales Training (Farmington Hills, MI) - March 2024


  • Course Description

      Course start date: March 13, 2024 9:00 am
      Course end date: March 14, 2024 5:00 pm

      This two-day class, based on our full T.U.S.K. Customer Engagement Sales Process Training, is designed specifically for dealerships that need a fresh process for today’s internet-educated and informed customer base. With a progressive and innovative curriculum, this abbreviated workshop provides two intense days of automotive education, intended for sales teams that have a mix of tenured professionals and underperformers who just need to hit the “reset” button.

      Topics covered in the class include:

      • • Science of the Sale
      • • Communication skills
      • • Needs analysis
      • • Building rapport
      • Presentation of the vehicle
      • • Demonstration drive
      • • Current vehicle review
      • • Presenting the numbers
      • • Benefits of the business office
      • • And much more!

      iA American - Associated Dealer Services
      32751 Middlebelt Rd.
      Farmington Hills, MI 48334

      Please arrive early. Class starts promptly at 9:00 am. Business attire required.